Pre-Show Marketing

Something I read yesterday really hit home for me.  And yes, I'm going to keep pounding away at this fact until I'm convinced you realize how important it is!

Did you know the average trade show attendee will receive 30-50 pre-show communications before the show?

That number has certainly grown over the years!  I guess trade show exhibitors are finally realizing that Pre-Show communication is essential to show success.

Here it is again...Pre show promotions to targeted groups are imperative these days.  If you have any questions or would like some ideas, feel free to give me a call!



About the Author
These tips are all part of "Poor Richard's Tips to Trade Show Wealth" RJ Williams is owner of Poor Richards Promos.com and Williams Marketing & Sales. With 15 years experience in the promotional products industry, RJ's goal is to help educate business owners and trade show exhibitors on how to maximize their business using reusable/retainable promotional products.T