Trick or Treat
It would be a simple world for you as an exhibitor if every person walking the show floor was a buyer of your product or service. The unfortunate reality is that this is not the case.
Here’s a common scene at trade shows. Companies simply put out their custom promotional products for everyone to stop by and pick up. The result? They waste a ton of money that will never bring them a return.
There’s a saying… “The guy with a big bag of tchotchke ain’t buyin.” You know the type, right? The attendee who goes from booth to booth to gather as much “free stuff” as possible. Yup, that guy… he’s not buyin’.
So do yourself a favor, do not wasting valuable time talking to unqualified leads who are talking to you solely to add to their overflowing bag of “free stuff.”
About the Author
This entry is from Part #2 of the 7 Deadly Mistakes Exhibitors Make When Purchasing Promotional Products For Trade Shows - “Not Qualifying Recipients" RJ Williams is owner of Poor Richards Promos.com and Williams Marketing & Sales. With 15 years experience in the promotional products industry, RJ's goal is to help educate business owners and trade show exhibitors on how to maximize their business using reusable/retainable promotional products.
Education Center
Promotional Products: Trick or Treat
