The Palace Guard
Poor Richard's Quick Tip: Are you and/or your sales team approachable?
Avoid being a palace guard
Believe it or not, I've seen countless salespeople stand in the exhibit with their arms folded looking like a palace guard or a sentry guarding the display.
Did I get a warm, fuzzy, "welcoming" vibe from those booths? Absolutely not! And neither will your prospects. And remember...Always stand at least 3 feet from the displays or equipment and be an observer - not a guard.
Make it easy for prospects to approach the display without your interference.
Good luck, and make it happen!
About the Author
These tips are all part of "Poor Richard's Tips to Trade Show Wealth" RJ Williams is owner of Poor Richards Promos.com and Williams Marketing & Sales. With 15 years experience in the promotional products industry, RJ's goal is to help educate business owners and trade show exhibitors on how to maximize their business using reusable/retainable promotional products.
Education Center
Trade Show Tips: The Palace Guard
